Brand
One drawing.
The logotype is not a font and not a traced image. It's a grid of terminal cells — three glyphs, the two half blocks and the full block — and those cells are the only copy that exists. The vector on this page is generated from them.
Those three were chosen, not settled for. Every terminal with built-in box drawing synthesizes that range against the cell box rather than scaling a font outline into it, so the mark lands identically whether you have a patched font or the plainest monospace your distribution shipped. An earlier version cut its corners with the Powerline triangles and looked better on the terminals that draw those correctly — which is not all of them, and a mark that needs a fallback is the wrong mark to open with. There is no setting for it: one mark, everywhere, is the point.
The light crossing it is the same one the terminal draws: 1.6 seconds to cross, then five seconds of rest. A shine that repeats promptly stops reading as light and starts reading as a strobe.
Files.
-
wordmark.svgthe logotype, one path per letter -
mark.svgthe L alone, cropped to its ink -
tile.svgthe tile — favicons, avatars
Each letter takes its color from --luxe-wordmark-1 through
-4, falling back to currentColor. Set them, or set nothing and let
it inherit.
Please, and please don't.
Please
- Use the brass ramp, or one flat color, or
currentColor. - Give it room — at least the height of the
lon every side. - Use the tile where the wordmark would fall below about 100px wide.
- Keep the full stop. It is part of the drawing, and it sets the tone.
- Call it Luxe in prose and
luxein a command.
Please don't
- Set it in a typeface. It is drawn on a cell grid; no font has these letterforms.
- Add an outline, a shadow, or a gradient sweep of your own.
- Stretch it. The 1:2.2 cell aspect is the proportion it is recognized at.
- Capitalize it. The mark is luxe. and the product is Luxe — never LUXE.